SEO / free-evidence
How to verify a free opportunity
A registration button is only a starting point.
Read the article →DISCOVERY · EVIDENCE · MONITORING
Link building blog
Practical guides to researching, assessing and verifying links.
SEO / rel-links
Follow, nofollow, ugc and sponsored
Inspect the published link, not a sales claim.
Read the article →SEO / ping-index
Ping and indexing: what can you check?
Sending a request does not prove indexing.
Read the article →How to verify a free opportunity
A registration button is only a starting point.
Find conditions describing publication without payment. Save the source, date and requirements: some directories only accept local businesses or alumni. When information is missing or expired, keep the opportunity under review.
Separately check availability, account requirements and the published link. A free tool feature does not prove that its backlink service is free.
Back to top ↑Follow, nofollow, ugc and sponsored
Inspect the published link, not a sales claim.
Locate the link and inspect rel: several values may appear together. Record its target and redirects. The absence of nofollow does not guarantee crawling or value from search engines.
A link that requires sign-in or is created with JavaScript may not appear in static HTML. Keep the outcome unverified and document the limitation.
Back to top ↑Ping and indexing: what can you check?
Sending a request does not prove indexing.
A ping can announce a URL, but cannot make a search engine add it to its index. Check HTTP, robots.txt, noindex and canonical. Separate technical diagnosis from indexing status.
For a property you manage, use authorised Search Console access when available. Google Translate or publishing a collection does not confirm indexing.
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